BOSTON—Boston Bruins executives are hoping that the way to a hockey fan’s heart is through his stomach.

The NHL franchise is selling season tickets that also include all-you-can-eat soda and snacks, including hot dogs, chili, chips, cookies and other treats.

The team has dedicated 500 balcony seats at the TD Banknorth Garden for the $1,677-per-ticket “Hungry for Hockey” promotion. That works out to about $39 per game.

I love this strategy by the Boston Bruins. Rather than market a hockey game with a free buffet, flip it around and market to every fat ass in Boston.

Come to our $39 buffet, and we’ll throw in a hockey game for free.

My guess is that the Jeremy Jacobs sees this as an opportunity to keep the asses in the seats, by literally getting them stuck there. Personally, I’m holding out until they come up with a $39 buffet with free hockey and unlimited free lap dances from the ice girls season ticket plan.

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