Via Latimes.com

TOKYO — Who said bras are only for women? A Japanese online lingerie retailer is selling bras for cross-dressing men and they’ve quickly become one of its most popular items.

Since launching two weeks ago on Rakuten, a major Japanese web shopping mall, the Wishroom shop has sold over 300 men’s bras for 2,800 yen ($30) each. The shop also stocks men’s panties, as well as lingerie for women.

There really isn’t much to this story other than the fact that I think the Japanese are just craving attention or watching too many Seinfeld reruns. But I guess if the “Bro” is going to go mainstream, I hope these guys will be at the front of the line.