“The recession has hit our industry hard,” said Thomas Goetz, owner of the Maison d’envie brothel.

“Obviously we hope that the discount will attract more people,” he added. “It’s good for business, it’s good for the environment – and it’s good for the girls.”

Customers who arrive on bicycle or who can prove they took public transportation get a 5-euro ($7) discount from the usual 70-euro ($100) fee for 45 minute sessions, Mr Goetz said. He said the environmentally friendly offer was working a charm.

Man do they have this one backwards. They should be paying the hookers an extra $7 for riding their bikes to work. By doing so, they stay in better shape, hence bringing in more clients. All this stunt does is bringing in the guys who can’t afford a car, so it’s likely that the $100 “fee” is a stretch for them.

Random fun fact: I’ve ridden a bicycle, but I’ve never paid for sex. Which reminds me that your mother’s like the town bicycle. Everyone’s had a ride.